STRATEGI PERSAINGAN USAHA ANGKUTAN BARANG PT. KERETA LOGISTIK

CECEP PAHRUDIN, FAJAR PRASTIYO WIBOWO

Abstract


Train is an effective vehicle to transport large cargo in a long distance trip though it
still needs other transport (multimode transport) to load and unload the cargo. PT.
KALOG (Kereta Logistik) is a new comer in the industry but considered to be a good
and viably counted in the cargo transport industry. Based on the company information,
this achievement could be reached due to its qualified human resources though it does
not have, yet, occupied equipment and facilities. This study is aimed at finding out the
strategies of the company in gaining the popularity among other logistic transport
companies. This study is using qualitative and SWOT analysis. Based on the result, PT.
KALOG is in the first quadrant which shows that the best strategy to be applied is
Growth Oriented Strategy or Strategi SO.

Keywords


competition strategy, logistic transport, PT. KALOG, SWOT analysis

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